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Google is Not the Enemy: How I Learned to Stop Worrying and Love the Algorithm

There’s an awful lot of seemingly anti-Google rhetoric amongst the SEO community. People talk a great deal about the ways that Google tends to make their life harder; the relatively recent Panda...

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Don’t Practice Bad SEO: Five Steps to Responsible SEO

I’ve written a lot recently about how to make SEO work for you; have a quick poke around the WebiPromo archives and you’ll find posts about everything from effective link building to monetizing a blog...

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Does Link Building Still Matter?

In the past, link building was pretty much the be all and end all of search engine optimization. The theory goes something like this: when Google sends out its little automated web crawlers, they’re...

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